The digital labor revolution is moving faster than ever, and Salesforce is stepping up once again to make it easier for businesses to scale their AI workforce. On May 15, 2025, Salesforce announced a brand-new flexible pricing model for Agentforce, their powerful AI agent platform. This change in Agentforce Pricing will help companies to use AI in a smarter, more cost-effective way.
Image From Salesforce
In this blog post, we will provide all the necessary details about the new Agentforce pricing models.
What is Agentforce?
Agentforce is a proactive, autonomous AI application that provides specialised, always-on support to employees or customers.Agentforce is Salesforce’s AI-powered digital labor platform that allows businesses to create smart agents.
The Big Change: Flexible Agentforce Pricing
Salesforce introduced three new pricing options to make AI more accessible and scalable for every business — no matter the size.
1. Flex Credits: Pay Only for What You Use
Until now, customers paid $2 per AI conversation. That worked, but what if your agent is doing more than chatting — like updating a record or sending an alert?
Now, Salesforce introduces Flex Credits, offering customers unprecedented flexibility with a consumption-based model that aligns cost with business outcomes. Flex Credits ensure you only pay for the exact actions Agentforce performs — whether that’s updating customer records, automating complex workflows, or resolving cases. Each of these actions consumes just 20 Flex Credits ($0.10 per action).
Now, with Flex Credits, you pay per AI action. For example:
- Each action (like resolving a case or updating a lead) = 20 Flex Credits = $0.10
- You can buy packs of 100,000 credits for $500
Bonus: Enterprise Edition customers get 100,000 free credits through Salesforce Foundations
2. New Flex Agreement to shift investment as priorities change
Salesforce’s new Flex Agreement allows organizations to manage both human and digital labor and strategically shift their investments between user licenses or digital labor as their business priorities demand. This agreement enables customers to get the most from their budgets, converting user licenses into Flex Credits, or Flex Credits into new user licenses, for exploring new, value-generating use cases.
3. New Agentforce user licenses, and add-ons with included Agentforce usage
Salesforce is also releasing new Agentforce user licenses and add-ons that come with unlimited AI usage per employee in a simple per user per month (PUPM) pricing model.
That Refers to:
- Every employee can have access to AI-powered agents
- No more worrying about hitting usage limits
- Works across Salesforce and Slack
- Great for automating sales, onboarding, IT support, and customer service
These new licenses are coming in Summer 2025 — pricing will be shared closer to launch.
Quick Summary of New Agentforce Pricing
| Feature | Details |
|---|---|
| Flex Credits | $500 for 100,000 credits (1 action = 20 credits = $0.10) |
| Free Credits | Enterprise+ customers get 100,000 credits free |
| New Agentforce Licenses | Coming Summer 2025 |
| Flex Agreement | Available now |
| Digital Wallet | Included to manage usage and spending |
Availability
- Flex Credits: Available now
- Flex Agreement: Available now
- Agentforce Licenses & Add-ons: Coming Summer 2025
- Agentforce for Sales, Service, and Industries — pricing to be announced at GA
- Agentforce 1 Editions for Sales, Service, Field Service, and Industries — pricing to be announced at GA
- Flex Payment Models: Coming Fall 2025
Conclusion
This new flexible Agentforce Pricing model by Salesforce makes it easier for businesses to use AI features in smart and affordable ways.With Flex Credits, you only pay for what the agent does. The Flex Agreement helps you shift your budget as your needs change. And the new Agentforce licenses allow every employee to work with AI without limits.
You can deepen your understanding of Data Cloud by exploring our comprehensive course on Salesforce Data Cloud and Agentforce – Building Agents and also check out our latest blogs on our websites for additional knowledge about salesforce.
