There was a lot of energy at Dreamforce 2025, and it was all around one big idea: the start of the Agentic Enterprise. AgentForce was just a thought a year ago. Today, as Salesforce CEO Marc Benioff announced, it’s the fastest-growing product the company has ever launched, having already handled over 1.6 million customer service conversations. It’s not just a story about size; it’s also about a very important choice. Is AI going to take our jobs, or will we be in charge of it? It’s clear what Salesforce wants to do: make AI such as AgentForce 360 that helps people.

Here we are in the future of work, where it’s not artificial but deeply human. This is the Agentic Enterprise: a change made for people that is powered by AI and based on trust.

The Vision: Confronting and Closing the Agentic Divide

Benioff kicked off the keynote by highlighting the critical challenge facing modern businesses: the “Agentic Divide.” While we all enjoy powerful, intuitive AI models on our personal devices, the enterprise experience often lags behind, trapped in legacy systems and siloed data. We are now decisively entering the Agentic AI revolution, moving beyond the eras of cloud, mobile, and social.

The core of the Salesforce vision is a powerful partnership: “Humans with agents driving customer success together.” This synergy is crucial because AI, while powerful, is not perfect. It requires human oversight for accuracy, strategic thinking, empathy, and the crucial context that builds genuine customer loyalty. The result is a leaner, more efficient organization where AI handles the routine busywork, freeing human talent to focus on the strategic, creative, and deeply meaningful work that matters most.

The Foundation: Introducing the All-New AgentForce 360 Platform

The monumental technical announcement was the unveiling of the AgentForce 360 Platform. This is not an incremental update; it is a complete reimagination of the entire Customer 360 suite, rebuilt from the ground up with an intelligent, agentic layer at its core. This platform is the foundational technology designed to power every business’s journey to becoming an Agentic Enterprise.

The AgentForce 360 Platform is engineered around four revolutionary pillars that make the Agentic Enterprise possible:

• Intelligent Context: This is the cornerstone of the entire platform. It’s the capability that allows AI agents to move beyond generic answers to providing specific, accurate, and actionable responses. The platform achieves deep, native integration with your unique business data—from CRM records and product catalogs to internal process diagrams and workflow metadata. This ensures that every AI agent operates with a full understanding of your customer relationships, internal processes, and business rules, making them truly helpful and deeply integrated into your operations.

• AgentForce Voice: A groundbreaking addition that brings the power of AI directly into the contact center, transforming one of the most traditional customer service channels. This enables customers to have natural, fluid, voice-based conversations with AI agents. Unlike rigid, menu-based IVR systems, AgentForce Voice understands intent and context, creating a more intuitive, accessible, and human-like service channel that operates 24/7. It seamlessly integrates with other platforms, ensuring that a conversation started on voice can be continued in another channel without losing context.

• AgentForce Content: This capability ensures that your AI agents are not just intelligent but also knowledgeable. It empowers agents to dynamically generate, manage, and serve personalized content across all customer touchpoints. Whether it’s crafting a personalized marketing email, generating a help article from a knowledge base, or creating a custom product recommendation, AgentForce Content ensures that all customer-facing communication is consistent, on-brand, and contextually relevant. It turns your AI from a simple Q&A tool into a dynamic content creator.

• AgentScript: This critical feature addresses the enterprise need for predictability and control. While natural language is powerful for building agents, it can sometimes lead to unpredictable outcomes. AgentScript transforms potentially vague natural language instructions into deterministic, code-like logic. It gives developers and admins precise, granular control over agent behavior, ensuring that business rules are followed exactly and that outcomes are consistent, reliable, and trustworthy. It’s the key to building agents that you can confidently deploy in critical business processes.

A Developer Revolution: AgentForce Vibes, Builder, and AgentScript

One of the most stunning demonstrations of the platform’s power came from Patrick Stokes, who introduced AgentForce Vibes. This is a revolutionary development tool that fundamentally changes how we build on Salesforce. Dubbed “VibeCoding,” it allows anyone—developers and non-coders alike—to create complex apps, automations, and dashboards simply by writing a description of what they want.

The magic of AgentForce Vibes lies in its profound understanding of context. It doesn’t just understand the English language; it understands the unique language of your business—your data models, your object relationships, your security permissions. In a live demo, a fully functional “Dreamforce Command Center” analytics dashboard was built from a simple text document, with commands as straightforward as “build the app” and “add the rest.” It automatically connected to live data sources via Tableau and even built and deployed a complex flow to manage event mascots, all without writing a single line of code.

This transformative power is channeled through the new AgentForce Builder, an AI-assisted, low-code development environment. It empowers every employee to build and customize AI agents using natural language. However, with great power comes the need for precision. To ensure these agents are predictable and reliable, Salesforce introduced AgentScript. This critical feature transforms potentially vague natural language instructions into deterministic, code-like logic, giving developers precise, granular control over agent behavior and ensuring outcomes are consistent and trustworthy.

Transforming Every Customer and Employee Touchpoint

The power of the AgentForce 360 Platform extends across every business function, creating a unified agentic experience:

• AgentForce for Sales: This is fundamentally transforming sales teams. It acts as an autonomous, proactive assistant that ensures no lead is ever left behind. It can automatically schedule meetings, provide sellers with critical insights directly in their workflow, and even handle initial customer outreach. At Salesforce itself, this technology is now used to call back 50,000 customers a week—customers who had been missed over the past 26 years due to resource constraints.
• AgentForce for Service: Already handling millions of conversations, it empowers service reps with full, 360-degree customer context. When a complex case is escalated from an AI agent to a human, the service rep has the entire interaction history, customer sentiment, and relevant data at their fingertips, enabling seamless, informed, and empathetic customer care.

• AgentForce Voice: A groundbreaking addition that brings the power of AI directly into the contact center. This enables customers to have natural, fluid, voice-based conversations with AI agents, creating a more intuitive, accessible, and human-like service channel that operates 24/7.

The Agentic Operating System: Slack and Data 360

Two key platforms received major agentic upgrades to serve as the central nervous system of the Agentic Enterprise:

• Slack is rapidly evolving into the Agentic OS for the enterprise. It becomes the central hub where employees naturally interact with a multitude of specialized AI agents throughout their workday. From prepping for sales meetings and summarizing channels to managing IT requests and automating workflows, agents are now embedded directly within the flow of work, making every team radically more productive.

• Data 360 is the next-generation Data Cloud, and it is the intelligent engine that makes everything possible. It moves beyond simple data storage to intelligently parse and understand complex, unstructured enterprise data—like multi-page PDFs, manuals, and process diagrams—to find accurate answers that span tables, charts, and paragraphs. With its built-in governance, administrators can use natural language to create policies that automatically mask sensitive information, ensuring that AI responses are not only accurate but also safe, compliant, and trustworthy.

The message from Dreamforce is unequivocal: the future belongs to the Agentic Enterprise. The platform is here, the technology is proven, and the time to begin your transformation is now.

Summary and Key Highlights

Dreamforce 2025 marked a pivotal moment, introducing the Agentic Enterprise—a new operational model where humans and AI collaborate to drive unprecedented customer success. The cornerstone of this vision is the AgentForce 360 Platform, a complete reimagination of Salesforce’s core suite. Key announcements included revolutionary development tools like AgentForce Vibes for “VibeCoding” and AgentForce Builder with AgentScript for predictable AI. The platform also supercharges every function with AgentForce for Sales, Service, and groundbreaking AgentForce Voice. This new era is powered by intelligent context from Data 360 and delivered through an Agentic OS built on Slack, all supported by strategic partnerships like the one with OpenAI.

You can deepen your understanding of how AI can enhance your development workflow by exploring our comprehensive course, “Salesforce Development with AI: Cursor + Agentforce.”
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